The Challenge

VUOI is a jewellery brand that had struggled to generate consistent online orders. Despite trying a range of approaches, its online store was not gaining meaningful traction.

The challenge was to identify which products could attract customers in the current market and build an advertising system that supported the longer consideration journey common in fashion and jewellery.

The Strategy

We shifted the focus towards products that better reflected current customer demand, using them to attract more relevant potential buyers.

We also restructured the advertising account to maintain consistent brand visibility. In fashion, customers often need to see a brand multiple times before they feel ready to purchase, so staying in front of the right audience was an important part of the strategy.

For Google Ads, we reduced the number of advertised SKUs and concentrated the budget on VUOI’s most popular products. Each key product was placed into its own Shopping campaign, preventing lower-priority products from taking budget away from proven sellers.

The Results

After six months:

• Online store sales increased by 508%

• In-store sales increased by 66%

The strategy not only transformed VUOI’s online performance but also contributed to significant growth in its physical store—showing how stronger digital visibility can support sales across both channels.

Growth figures compare sales after six months of partnership with the corresponding pre-engagement baseline. Individual results may vary.