Increased by 246%

Sam Baking High had been stuck at a growth ceiling for some time. Sales had plateaued and begun to decline, with strong performance mostly limited to major holidays.

The goal was to generate more consistent demand and build a system that could scale beyond seasonal peaks.

What We Changed

We replaced narrow audience targeting with a broader strategy, giving Meta’s AI more freedom to identify new customers. We supported this with stronger, more varied creative designed to connect with a wider market.

We also adjusted the sales strategy, expanded the delivery area and introduced Google Ads to reach customers actively searching for cakes.

As Meta became increasingly AI-driven, we adapted the campaigns for its Andromeda system—combining broad audiences, creative variety and stronger conversion signals to support sustainable scaling.

The Results

For the week of 31 August–6 September 2026, compared with a week before our formal partnership, Sam Baking High achieved:

• 246% growth in total sales

• 4.72 Meta ROAS

• Approximately 6.2 Google Ads ROAS

• Approximately 5.6 overall Marketing Efficiency Ratio

The overall Marketing Efficiency Ratio was calculated as:

Total sales ÷ (total advertising spend + weekly service fee)

Beyond the performance results, this progress gave the owner greater confidence to expand the business and invest in its next stage of growth.

The outcome did not come from a single campaign. It came from removing bottlenecks across advertising, sales and delivery—and turning them into a more scalable growth system.