The Challenge

ADS Pet’s Google Ads performance had reached a plateau. The existing setup offered limited room to scale, and relying on a single primary acquisition channel was restricting the brand’s growth potential.

The goal was to unlock new demand, improve efficiency across paid media and create a more sustainable growth model—without depending on promotions or discount-led campaigns.

The Strategy

We introduced Meta as a new growth channel, creating more opportunities to reach and convert potential customers across the buying journey.

At the same time, we restructured the Google Ads account around a more complementary campaign mix. Search campaigns captured high-intent demand, while Performance Max campaigns expanded reach and supported conversion across Google’s wider ecosystem.

Rather than building the strategy around promotional periods, we focused the campaigns on ADS Pet’s always-on product range—allowing performance to be driven by the strength of the products themselves.

The Results

By August 2026, ADS Pet’s total sales had increased by 165% compared with June 2025, the final month before our partnership began.

In August 2026, the account achieved:

• 8.43x Meta ROAS

• 10.24x Google Ads ROAS

• 10.57x blended MER

The result was a more diversified and scalable acquisition system, with both Meta and Google contributing efficiently to sustained business growth.