From 0 to 49x+ Meta ROAS in the very first month

From 0 to 49x+ Meta ROAS in the very first month

From 0 to 49x+ Meta ROAS in the very first month

Article cover: Managing Customer Requests with Parley

Business Name

Business Name

OZV Homes

Industry

Industry

Bathroom Products

Business Model

eCommerce + Showroom

eCommerce + Showroom

Paid Channels

Growth Focus

New Brand Acquisition

New Brand Acquisition

The Challenge

OZV Homes was a completely new bathroom brand specialising in toilets, alongside a broader range of bathroom products.

With no established local customer base and a limited advertising budget, the immediate challenge was to introduce the brand to the right audience, generate qualified interest and begin converting that attention into sales.


The Strategy

Given the available budget, we recommended starting with Meta Ads rather than spreading investment across multiple channels too early.

We developed a video-led campaign strategy designed to quickly communicate the products’ value, build familiarity with the new brand and encourage potential customers to explore the range online.

The campaigns supported both online and offline buying behaviour. Customers could discover the brand through Meta, visit the website to research its products and then either place an order online or visit the showroom to inspect and select products in person.


The Results

The campaign generated OZV Homes’ first order on its very first day.

Within the first month, Meta Ads achieved more than 49x ROAS based on tracked sales. Even after including both advertising spend and our service fee, the campaign delivered a 28.87 MER.

For a completely new brand with no established local customer base, the campaign demonstrated strong early demand and created an efficient foundation for continued growth.

The Challenge

OZV Homes was a completely new bathroom brand specialising in toilets, alongside a broader range of bathroom products.

With no established local customer base and a limited advertising budget, the immediate challenge was to introduce the brand to the right audience, generate qualified interest and begin converting that attention into sales.


The Strategy

Given the available budget, we recommended starting with Meta Ads rather than spreading investment across multiple channels too early.

We developed a video-led campaign strategy designed to quickly communicate the products’ value, build familiarity with the new brand and encourage potential customers to explore the range online.

The campaigns supported both online and offline buying behaviour. Customers could discover the brand through Meta, visit the website to research its products and then either place an order online or visit the showroom to inspect and select products in person.


The Results

The campaign generated OZV Homes’ first order on its very first day.

Within the first month, Meta Ads achieved more than 49x ROAS based on tracked sales. Even after including both advertising spend and our service fee, the campaign delivered a 28.87 MER.

For a completely new brand with no established local customer base, the campaign demonstrated strong early demand and created an efficient foundation for continued growth.

49x+

49x+

49x+

Meta Ads ROAS

Meta Ads ROAS

Meta Ads ROAS

28.87x

28.87x

28.87x

Blended MER

Blended MER

Blended MER

1 Month

1 Month

1 Month

To Achieve Results

To Achieve Results

To Achieve Results

1 Day

1 Day

1 Day

First Order Generated

First Order Generated

First Order Generated

More case studies.

Different brands. Different ways to grow.

Bring the ambition.
Build momentum that lasts.

Whether you’re ready to scale, facing a growth challenge or simply looking for a clearer way forward, it starts with a conversation.

Bring the ambition.
Build momentum that lasts.

Whether you’re ready to scale, facing a growth challenge or simply looking for a clearer way forward, it starts with a conversation.

Bring the ambition.
Build momentum that lasts.

Whether you’re ready to scale, facing a growth challenge or simply looking for a clearer way forward, it starts with a conversation.