Increased Lunch Guests by 29% and Dinner Guests by 45.6% in One Month
Increased Lunch Guests by 29% and Dinner Guests by 45.6% in One Month
Increased Lunch Guests by 29% and Dinner Guests by 45.6% in One Month
Business Name
Business Name
Tsuru Japanese Restaurant
Industry
Industry
Hospitality & Dining
Business Model
Restaurant
Restaurant
Paid Channels
Growth Focus
Bookings & Guest Growth
Bookings & Guest Growth
Overview
Located in Melbourne CBD, Tsuru offers modern Japanese dining built around fresh ingredients and quality dishes. Despite its strong menu and central location, awareness of its lunch service was limited and dinner bookings were below expectations.
The Strategy
We developed separate advertising strategies for lunch and dinner across Google and Meta.
Google Ads targeted nearby office workers, hotel guests and people actively searching for dining options in Melbourne CBD. This helped Tsuru reach potential customers while they were nearby and deciding where to eat.
For lunch, we ran a Meta awareness campaign within a three-kilometre radius. The creative introduced Tsuru’s lunch offering by highlighting its food quality, accessible pricing and convenient location.
For dinner, we promoted Tsuru’s signature Crab Hot Pot through a booking-focused Meta campaign targeting potential diners within 20 kilometres. The distinctive hero dish and clear reservation call to action helped attract a more qualified audience.
The Results
After one month:
Weekly lunch guest numbers increased by 29%
Dinner guest numbers increased by 45.6%
By treating lunch and dinner as separate customer journeys, Tsuru successfully built local lunchtime awareness while generating stronger demand for dinner bookings.
Overview
Located in Melbourne CBD, Tsuru offers modern Japanese dining built around fresh ingredients and quality dishes. Despite its strong menu and central location, awareness of its lunch service was limited and dinner bookings were below expectations.
The Strategy
We developed separate advertising strategies for lunch and dinner across Google and Meta.
Google Ads targeted nearby office workers, hotel guests and people actively searching for dining options in Melbourne CBD. This helped Tsuru reach potential customers while they were nearby and deciding where to eat.
For lunch, we ran a Meta awareness campaign within a three-kilometre radius. The creative introduced Tsuru’s lunch offering by highlighting its food quality, accessible pricing and convenient location.
For dinner, we promoted Tsuru’s signature Crab Hot Pot through a booking-focused Meta campaign targeting potential diners within 20 kilometres. The distinctive hero dish and clear reservation call to action helped attract a more qualified audience.
The Results
After one month:
Weekly lunch guest numbers increased by 29%
Dinner guest numbers increased by 45.6%
By treating lunch and dinner as separate customer journeys, Tsuru successfully built local lunchtime awareness while generating stronger demand for dinner bookings.
29%
29%
29%
Lunch Guest Growth
Lunch Guest Growth
Lunch Guest Growth
45.6%
45.6%
45.6%
Dinner Guest Growth
Dinner Guest Growth
Dinner Guest Growth
2
2
2
Service Periods Improved
Service Periods Improved
Service Periods Improved
1 Month
1 Month
1 Month
Growth Period
Growth Period
Growth Period
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Bring the ambition.
Build momentum that lasts.
Whether you’re ready to scale, facing a growth challenge or simply looking for a clearer way forward, it starts with a conversation.
Bring the ambition.
Build momentum that lasts.
Whether you’re ready to scale, facing a growth challenge or simply looking for a clearer way forward, it starts with a conversation.