The Challenge

Aurea Nova entered the market as a completely new DIY candle brand—with no established customer base, no proven acquisition strategy and limited data to guide its next move.

The immediate challenge was not simply to generate traffic. It was to understand which offers and product strategies could turn first-time visitors into customers while creating a scalable foundation for future growth.

The Strategy

We recommended beginning with Meta Ads, using the platform to introduce the brand, test different messages and quickly learn what motivated customers to purchase.

Rather than committing to a single offer, we tested a series of conversion strategies. We began with free shipping, then introduced a sitewide discount to evaluate which incentive produced the stronger customer response.

We also developed a product bundle strategy designed to make the purchasing decision easier while increasing average order value. Each stage gave us clearer insight into the brand’s customers and helped shape a more effective path to conversion.

The Results

Within two months, Aurea Nova went from having no established paid acquisition system to achieving:

• 4.48x Meta Ads ROAS

• 7.3x blended MER

By combining structured experimentation with a stronger product offer, Aurea Nova established an efficient customer acquisition foundation and a clearer direction for continued growth.